PUNK

"Westwood was deeply interested by the punk fashion phenomenon of the 1970s, saying "I was messianic about punk, seeing if one could put a spoke in the system in some way". Westwood still owns this shop, which is now known as World's End, from which she sells the World's End label

The "punk style" included BDSM fashion, bondage wear,safety pins, razor blades, bicycle or lavatory chains on clothing and spiked dog collars for jewelry, as well as outrageous make-up and hair. Essential design elements include the adoption of traditional elements of Scottish design such as tartan fabric. Amongst the more unusual elements of her style is the use of historical 17th and 18th century cloth cutting principles, and reinterpreting these in, for instance, radical cutting lines to men's trousers. Use of these traditional elements make the overall effect of her designs more shocking.

Westwood and McLaren worked together to revolutionise fashion and their impact is still strongly felt today."